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Split testing is exactly what it sounds like, testing two different ads per ad group in the same second. This gives basically chance to understand different headlines and ad copy to view what is most effective. Run your experiment week or two and compare your results. Typically one ad will outperform the many. The better ad will have a higher ctr (CTR) and typically a smaller average align. If one ad does not differentiate itself as compared to the other, run your test a lot more week or two.
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Measure success by promoting metrics. Click-through rate (CTR) is an important metric to track, but since the average CTR for Facebook ads is no more than 0.05%, and half the industry standard of 0.1%. Instead set goals to development of comments, Likes, impressions and active shoppers. Facebook has associated with reports you’re able to use to examine results, take advantage of them for maximum results.
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